Kerrang!! Analysis!!

   The title of the magazine which is as you can see is KERRANG!, It is also a weekly magazine and it will put you back a hefty £2.20. When i look at title of the magazine i think that the type of music talked about inside the magazine will be all edgy, the letters have an edgy broken feel, it sort of reminds me like broken or cracked glass. The magazine had free posters and competitions on the front cover to pull readers in, this mades them want to buy the magazine.

The Cover

The main image on the front cover looks as though it is telling the potential readers that THEY want them to read the magazine and to read their story inside. It is also to advertise the magazine, this is because if a potential reader sees the front cover and they are on it and they like them, then they may buy the magazine to read about them. The main image is the main focal point of the magazine and this is one of the main selling points, the main writing on the magazine cover is the main coverline, this is because it adds to the picture because without words the picture means nothing and without the words, so for it to be appealing to the audience they both have to have a good relationship and compliment each other well. The colours on the frotn cover tell you that it is or can be for both genders this is because there is a lot of blue on it and also there is a lot of pink on it, these are both the stereotypical colours for both the male and the female sex respecitvely. All of the fonts on the front of the magazine are different all over it, by this i mean that the title font is different to the main coverstory which in turn is also different from the other coverstory fonts. As i explained earlier i said that the masthead font looks like broken glass, i also think that the main coverstory font looks like chipped paint, this tells me that the story is going to be an interesting one and that it shouldn't be missed. From the front cover you get the immediate assumption that you will either really like this magazine or really not like it, this is because the fonts and the images and the stories advertised will only appeal to a certain type of musical prefferance, i also get the assumption that it is going to be a rock magazine, i get this idea from the main image and the story types inside. The language on the front cover is used to specifically target the intended market audience, and example of this is 'Bomb Threat Drama' and this is an example of the heavy words that they use throughout the magazine cover.

Ownership

Kerrang! is published by a British based producer company called Bauer Consumer Media. Kerrang! was orriginally owned by a company called United Newspapers, after it was originally created in 1981 as a one off for a newspaper called Sounds. The current Editor of Kerrang! magazine is a woman called Nichola Browne, and her Deputy Editor is a man called Daniel J. Lane. (Wikipedia: Source)

Audience Profile